#The gunk map Pc#

In early December we put out a press release highlighting a story featurette trailer and successfully pitched online previews to notable online outlets and influencers, primarily focusing on video content. This coverage was timed to hit in November, following up on the trailer and release date announcement at Thunderful World.ĭuring November and early December, we continued to build momentum for the launch of The Gunk on Xbox platforms via a number of avenues.

#The gunk map Pc#

This began with securing print previews with leading outlets EDGE, PC Gamer and Game Informer based on access to exclusive video content and interviews with the developers. We knew that the SteamWorld series and Thunderful developer Image & Form had an established reputation and leveraged that to garner interest in the game from the press. This generated over 250 pieces of coverage, which again included top-tier outlets like IGN and Game Rant The trailer generated almost 500 pieces of coverage, including top-tier outlets like IGN, Gamespot, GamesRadar+, Game Informer, Rock, Paper, Shotgun, Game Rant, VG247 and TheGamer.Īs we moved into the pre-launch phase for The Gunk, we planned a campaign that ensured a steady stream of coverage in the leadup to release, kicking off with a trailer announcing the game’s release date on Xbox Game Pass in Thunderful’s own Thunderful World digital showcase, hosted by Mark Hamill, in November.

Securing a spot at gamescom 2021 proved to be a highly effective way of reigniting interest in The Gunk and keeping it in the minds of media and the public between the initial reveal and our later push leading up to release. Plan of Attack handled communications from the campaign’s relaunch at gamescom 2021, including its release on Xbox and the Microsoft Store in December 2021, post-launch activities and the game’s Steam release in April 2022. The Gunk, Thunderful’s story-driven sci-fi exploration game from the team behind the SteamWorld series, was initially announced in July 2020 during the Xbox Series X Games Showcase before going quiet on the PR front to prepare for the next phase of the campaign.